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Get Your Side Business Off The Ground
👋 Introduction
Welcome (0:42)
Course Structure
Meet Your Instructor
Learning Objectives
Expectations
📓 Course Book
🧠 The Power of Your Mindset
Learning Objectives
Identify Your "Why"
Do You Have An Entrepreneurial Mindset?
Qualities of Successful Entrepreneurs
Action Steps
🌌 Define Your Vision and Values
Learning Objectives
Uncover Your Personal Vision
What Are Your Values?
Put Your Values Into Action
Action Steps
🧭 Pick The Right Business for You
Learning Objectives
Clarify Your Business Idea
Determine Your Revenue Targets
Action Steps
👥 Identify Your Target Customer and Your Niche
Learning Objectives
Research the Existing Market
Define Your Target Customer aka Dream Customer
Major Challenges
Get Specific About Your Market
Action Steps
📝 Decide What to Offer and How
Learning Objectives
How to Choose Your Business Model
Assess the Competition
Your Minimum Viable Product (MVP)
Beta Test Your MVP
Action Steps
🗂 Set Up The Essentials for Your Business
Learning Objectives
Cover the Essentials
Legal Entity: DBA vs LLC
Tax, Insurance, Partners
Protecting Your Product or Service
Location & Premises
T&Cs, Privacy Policy, and Disclaimers
Finances
Where to Get Advice
Action Steps
🤩 Start Branding Your Business
Learning Objectives
What's a Brand?
Brand Identity
Brand Inspiration
Brand Kit
DIY & Outsourcing
Action Steps
🏷 Pricing Your Offer
Learning Objectives
Importance of the Right Price
Value vs. Price
Your Pricing Strategy
Action Steps
👩💻 Create Your Website
Learning Objectives
E-commerce Platforms
Other Ways to Sell
Your Website
Business Email
Action Steps
🤳 Set Up Your Marketing
Learning Objectives
Keep Marketing Costs Down
Digital Marketing
Content Marketing & Blogging
Email Marketing
Social Media & Apps
Offline Tactics
Investing in Marketing
Wow Your Customers
Marketing Plan
Action Steps
🏁 Your Launch Starts Here
Learning Objectives
Plan Your Launch
Pre-launch
Launch
Post-Launch
Your MVP Launch
Action Steps
🙌 Track Your Progress
Learning Objectives
Key Metrics to Track
Keeping Track
Action Steps
⏩ Moving Forward
Learning Objectives
A Major Problem
Develop A Planning System
Save Your Time
Set Goals
Action Steps
Legal Entity: DBA vs LLC
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